Hey. How are you today?
Nice to e-meet you.
Let me start from the beginning and say a bit more about me. I am assuming you already saw my portfolio and notice that I have a solid experience in web industry.
Highly skilled and experienced Senior UX Designer with over 15 years in the field, including 9 years in the web industry and 5 years specializing as a UX Designer. Strong background in solving user problems through design solutions and creating user-friendly digital products. Skilled in design research, user interviews, wireframing, and final UI design. Experienced in managing projects and small teams, as well as organizing and prioritizing tasks to meet deadlines. Committed to continuous improvement and learning, with a proven track record of creating user-centered designs and conducting user research to inform design decisions. Adept at collaborating with cross-functional teams to ensure seamless implementation of designs. Strong communicator with the ability to present designs to stakeholders and effectively negotiate design decisions.
Technical
- User-centered Design Expertise
- Extensive experience in conducting user research, create user stories, flows and personas
- Expertise in usability testing, wireframing, and prototyping
- Strong background in interaction design and information architecture
- Proficient in using industry-standard design tools (Sketch, Figma, Adobe XD, InVision, Photoshop, Illustrator)
- Knowledge of front-end development technologies (JavaScript, React, Angular, HTML/CSS)
- Experience with Agile/Scrum methodologies
- Dedicated to understanding accessibility and inclusive design principles
- Proven track record of delivering user-centered designs
- Expertise of design systems and brand guidelines
- Confident in ability to create digital products that meet user needs and expectations
Hard
- Strategic Thinking
- Design Problem-Solving
- Cross-Functional Collaboration
- Presentation and Communication
- Attention to Detail
- Time Management
- Project Management
Soft
- Empathy and Customer-Centricity
- Creativity and Innovation
- Adaptability and Flexibility
- Strong Communication and Interpersonal Skills
- Negotiation
- Conflict Resolution
- Teamwork and Collaboration
Years
Apps
Years
Websites
Logos
Platforms
Design professional with a robust track record across diverse industries. Successfully owned and designed a cross-platform DOCMS platform for business process management in manufacturing.
Orchestrated large-scale projects in hospitality, including an Applicant Tracking System (ATS), AI Chatbot, Messaging, Real-Time Dashboard, SSO platform, and Clock-in-out application. Proficiently worked on company entitlement service and CUP architecture.
Notably, work experience led transformative initiatives for the world’s largest and most sold product in the data center virtualization industry, owning the redesign of the inventory tree and spearheading an overhaul of the cross-product tagging process.
Additionally, adeptly designed multiple native mobile applications—Banking, Document signing, and Social network. Extensive expertise in web platform design for betting and trading industries, encompassing Sportsbook Back-office, Trading Client Portals, and Booking Website Whitelabels.
Moreover, skillfully crafted over 50 responsive websites on prominent CMS platforms like WordPress and Shopify. Proven experience includes the design of hundreds of landing pages, banners, newsletters, and social media creatives. Demonstrated talent in developing 20+ logos and brands.
Staff UX Designer
As a Staff Designer, I lead the end-to-end design of web and native mobile application that leverage Web3 technology for loyalty program integration and cryptocurrency rewards. I oversee the entire design process, from ideation and user research to final UI design and marketing materials. Be part of the topic summarization with AI optimization of the biggest forum in Bulgaria.
Senior Product Designer
As a product designer, I created an accessible website for crypto trading and launched a new crypto coin. The project's main goal was to onboard people with various disabilities into Web3 technology. I focused on ensuring a smooth user experience for both regular users and those using assistive technologies such as screen readers, voice-over applications, and magnification tools. The design met AAA accessibility standards, with careful attention to color contrast, touch areas, semantic HTML tags, and keyboard navigation. Working closely with developers and accessibility specialists, we successfully built a website that catered to users with physical, cognitive, and mobility disabilities while maintaining usability for all. 6 months contract
Senior Product Designer
Senior Product Designer at VMware, specializing in vSphere, where I spearheaded the successful delivery of a major Memory Tiering feature. Led two comprehensive research initiatives aimed at redesigning the inventory structure, initiating the redesign process for the inventory tree. Additionally, played a key role in revamping the cross-product tagging process, actively involved in both research and the actual redesign for improved efficiency. Moreover, contributed significantly to the Barcelona Explore 2023, conducting 30 in-depth customer interviews.
Senior UX Designer
As a Senior UX Designer, I have taken ownership of several big projects and driven them from the start to completion. My first project was a full redesign of an Applicant Tracking System, in which I added new features and streamlined the user experience. Additionally, I am currently working on a Real Time Data Dash- board project and have played a key role in the design and implementation of several new features in product as Messaging, Forth Engage (Company’s SSO product), and Recruitment Assistant (AI chatbot). As an informal leader of the design team, I help guide and support my colleagues in decision making and skill development. Together, we are working on a new design system, creating new components, and implementing the system across all company products. My responsibilities include conducting user research, creating wireframes and prototypes, executing UI design, overseeing project implementation, and documenting the project outcomes.
Co-Founder & Product Designer
As a Lead Product Designer, I have partnered in a startup to develop a cutting-edge cross-platform web application for project management and business process management. My role includes conducting user research, engaging with potential clients, designing the platform from the ground up, and supporting the front-end development. In order to fully understand the needs of the end-user, I conduct in-depth interviews to gather valuable insights into their pain points and requirements. I create detailed user personas, user flows, and empathy maps to visualize the user journey and understand the emotions and motivations behind their actions. With a focus on human-centered design, I have also taken on the challenge of creating the brand, designing a comprehensive design system, building a website, creating educational and marketing materials, and bringing the vision to life.
Lead Designer & Project Manager
As Lead UX Designer, I have a proven track record of successfully managing both large and small-scale projects from concept to launch. I take a hands-on approach in leading the creative brainstorming process and ensure that all stakeholders, including development and marketing teams, are aligned and working collaboratively to meet project requirements. My ultimate goal is to deliver high-quality products that meet and exceed project deadlines, ensuring customer satisfaction and positive outcomes for the business.
Senior Full Stack Web Designer
As a Web Designer, I was delivering top-quality digital products across various platforms and formats. This includes designing and developing white label websites, responsive sites, e-commerce platforms, landing pages, video funnels, mailers/newsletters, static and animated banners, logos, branding materials, and sometimes other promotional materials. My responsibilities include conducting researches, creating wireframes and prototypes, executing UI design and overseeing
Senior UI/UX Designer
As a Web Designer, I have created web standards and flow charts for both B2B and B2C websites, and have experience in designing large-scale websites and white label solutions. My responsibilities include designing the visual layout for websites and web-based products, as well as creating graphics, banners, landing pages, forms, and navigation schema. I am committed to ensuring the integrity of the design and the functionality of the user experience on significant projects and products.
UI/UX Designer
Working as a UX/UI Designer, I closely collaborate with company developers to create native mobile applications. During the course of this collaboration, I have designed and delivered 4 mobile applications for banking transfers and document approvals, as well as a social media app and an application for alternative job searching. My responsibilities include developing informational architecture, creating wireframes and prototypes, executing UI design, and exporting the necessary files.
Graphic Designer and Advertising Specialist
Working closely with marketing manager to create ongoing monthly promotions and campaigns. Participate in the planning and development of the marketing strategy. Led a variety of projects, including branding for new stores, advertising campaigns, and marketing strategy.
Freelance
With over 15 years of freelance design experience, I've handled a vast range of projects, from digital art and branding to packaging and web creatives. My skills cover the full design process, from crafting wireframes and prototypes to building and deploying final products. I have designed and build more than 70 website in platforms such as WordPress, Wix, Shopify and Framer. In recent years, my focus has shifted to more large-scale projects, including: Designing an AI-driven mobile app that creates personalized stories for children's bedtime routines. Developing an appointment booking platform that connects users with various service professionals.
